The concept of "line" draws from the visual lines we often see on sports fields and courts—boundaries that define the game and its rules. These lines not only structure the play but also symbolize the order within the chaos of competition. By incorporating dynamic animation, we aim to evoke the movement and energy of sports, while reinforcing the importance of these lines in shaping the action.
> Role: Motion Art Director
> Scope: System & Identity, Campaign, Motion Design
> Role: Motion Art Director
> Scope: System & Identity, Campaign, Motion Design
> Scope: System & Identity, Campaign, Motion Design