Channel Identity

The project is for the “America 90 Seconds” produced by VOA (Voice of America) on TikTok. The design are to support one minute and half journalism segments, focusing on current events and happenings in the United States.

We created two visuals for two different approach. The first one involves an character named Xiao Qui Ze (little flag). Inspired by the early days of Microsoft Word's interactive characters, the goal was to create an immersive and interactive experience. With the voiceover in the videos, the character guides viewers throughout the content, creating the idea of a real person sharing stories. The ssecond one utilizes a straightforward storytelling with a flag design. This choice is particularly for addressing serious topics and conveying the message to viewers in a clear and direct manner.